The goal of Kräftwärk is to show that brewing beer is an art and a lifestyle. Malt and hops are as important to us as paints and canvas for an artist, so we take great care to ensure that our beers are made from high-quality raw ingredients without using any chemicals.
In the appearance of our bottles, however, we combine beer culture with visual culture, using works of Estonian artists on our labels. As the production of beer is a highly aesthetic and emotional process for us, it seems very natural to bring these two cultures closer together. The passion and quality contained in each of our bottles is reflected also on the labels, bringing Estonian high art from galleries into the daily lives of our customers – because art belongs to the people.
Our target customers are beer lovers who are always looking for something new and interesting and
whose refined taste enables them to appreciate the diversity and nuances of beer.